# What single-purpose marketing tools cost: email, SMS/WhatsApp, chat, forms and quizzes, CRM (2026-10-25) > These are the tools a small knowledge business (coach, course creator, consultant) would > otherwise pay for one by one. All prices are in USD per month unless marked otherwise. > **"Monthly"** = billed month to month. **"Annual"** = the per-month price when billed yearly. > Prices were read on the vendors' own pricing pages on 2026-10-25. Pages with sliders were > moved to the exact contact count in a real browser and the price was read off the page. > ⚠ = not read off the official page in that form: either taken from a secondary source, > worked out from figures on the page, or unclear on the page. The reason is given each time. > The browser was in Georgia. Every page below showed USD except Wati, which showed EUR. > Price at 2,500 / 10,000 contacts: where a vendor has no tier at exactly that number, the > smallest tier that holds it is used, and the tier is named. ## 1. Summary table (monthly billing, the plan a small business would realistically use) | Group | Tool (plan) | At ~2,500 contacts | At ~10,000 contacts | Free plan | |---|---|---|---|---| | Email | Mailchimp Standard | $60 | $135 | 250 contacts, 500 emails/mo | | Email | Mailchimp Essentials | $45 | $110 | — | | Email | Kit Creator | $59 (3,000 tier) | $139 | up to 10,000 subscribers | | Email | ActiveCampaign Starter / Plus | $39 / $95 (annual only ⚠) | $149 / $189 (annual only ⚠) | none, 14-day trial | | Email | MailerLite Comfort / Power | $33 / $49 | $89 / $129 | 250 subscribers, 2,500 emails/mo | | Email | Brevo Starter / Standard | $25 / $49 (15k emails) | $32–46 / $69–89 (20k–40k emails) | 300 emails/day | | Email | Klaviyo Email | $60 | $150 | 250 profiles, 500 emails/mo | | Email | beehiiv Lite / Pro | $79 / $149 | $139 / $239 | up to 2,500 subscribers | | Email | AWeber Lite / Plus | $35 / $55 | $100 / $135 | none seen, 14-day trial | | SMS | Twilio SMS (US) | $0.0083 per segment + carrier fee ($0.0035–0.005) | same | — | | SMS | Brevo SMS (US) | from $0.0109 per credit ⚠ | same | — | | WhatsApp | Meta fee per marketing message | US ~$0.025, UK ~$0.0635, India ~$0.0118 ⚠ | same | 1,000 service msgs/mo per number | | WhatsApp | Twilio fee on top of Meta | $0.005 per message | same | — | | WhatsApp | Wati Growth / Pro | €69 / €149 + message fees | same | none, 7-day trial | | WhatsApp/omnichannel | respond.io Growth (Most Popular) | $299 (2,500 active contacts) | $559 (10,000 active contacts) | none, 7-day trial | | WhatsApp | Interakt Growth / Advanced | $55 / $69 + message fees | same | trial | | Chat + AI | ManyChat Pro / Business | $39 (2,500 active contacts) | $99 + overage, or Advanced $199 | 25 active contacts | | Chat + AI | Chatfuel Business | $18 (annual; monthly not shown) | not listed | none, trial | | Chat + AI | Tidio Growth + Lyro AI | $59 + Lyro $39–140 (50–200 AI chats) | not contact-based | 50 conversations | | Forms | Typeform Basic / Plus / Business | $39 / $79 / $129 | same (priced by responses) | yes, limits not stated | | Forms | Jotform Bronze / Silver / Gold | $39 / $49 / $129 | same (priced by submissions) | 5 forms, 100 submissions/mo | | Forms | Tally Pro / Business | $24 / $74 | same | unlimited forms and submissions (fair use) | | Quiz funnels | ScoreApp Starter / Business / Pro | $39 / $99 / $149 | same | 1 scorecard, 10 responses/mo | | Quiz funnels | Interact Lite / Growth / Pro | $39 / $89 / $209 | same (by leads: 500 / 2k / 8k) | 100 completions/mo | | Quiz funnels | involve.me Start / Grow / Scale | $49 / $99 / $199 | same | 50 submissions or 500 visits/mo | | Quiz funnels | Outgrow Freelancer Pro / Essentials | $45 / $115 ⚠ | same (by leads: 1,000 / 7,500) | 100 leads/mo | | Quiz funnels | Heyflow Starter / Growth / Scale | $39 / $149 / $369 | same (by responses: 50 / 250 / 1,000) | none, 14-day trial | | CRM | HubSpot Starter | $10/seat (50% off promo; $20 list ⚠) | 1,000 marketing contacts included | free CRM, up to 2 users | | CRM | Pipedrive Growth / Premium | $34 / $64 per seat | not contact-based | none, 14-day trial | ## 2. Details by tool ### Group 1: Email marketing and automation **Mailchimp** (https://mailchimp.com/pricing/marketing/) - Plans: Free, Essentials, Standard, Premium. The contacts dropdown was set in the browser. - Regular monthly price (the "Then, starts at" figure after the promotion): | Contacts | Essentials | Standard | Premium | |---|---|---|---| | 501–1,500 | $26.50 | $45 | $350 (Premium starts at 10,000 contacts) | | 1,501–2,500 | $45 | $60 | $350 | | 2,501–5,000 | $75 | $100 | $350 | | 5,001–10,000 | $110 | $135 | $350 | | 10,001–15,000 | $180 | $230 | $465 | - Promotion on the page: 50% off for the first 12 months (for example Standard at 2,500 = $30/mo for 12 months, then $60). - Annual billing: no public annual price. The page says annual plans exist for Standard and Premium at 10,000+ contacts through sales. - Sends: Essentials 10× contacts, Standard 12× contacts (30,000/mo at 2,500), Premium 15×. - Free: 250 contacts, 500 emails/mo (250/day), 1 seat. "Recommended": Premium. Standard's card carries a "Best value" tooltip. **Kit (formerly ConvertKit)** (https://kit.com/pricing) - Tiers: 1,000 / 3,000 / 5,000 / 8,000 / 10,000 / 15,000 … There is no 2,500 tier, so 3,000 is used. | Subscribers | Creator monthly | Creator annual | Pro monthly | Pro annual (list) | Pro annual 1st year (promo) | |---|---|---|---|---|---| | 1,000 | $39 | $33 ($390/yr) | $79 | $66 | $50 | | 3,000 | $59 | $50 ($590/yr) | $99 | $83 | $62 | | 5,000 | $89 | $75 ($890/yr) | $139 | $116 | $87 | | 10,000 | $139 | $116 ($1,390/yr) | $189 | $158 | $119 | - Free: up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No "most popular" label. **ActiveCampaign** (https://www.activecampaign.com/pricing) - The page shows **only annual-billed prices**. No monthly-billing price is on the page ⚠. | Contacts | Starter | Plus | Pro (Recommended) | Enterprise | |---|---|---|---|---| | 1,000 | $15 | $49 | $79 | $145 | | 2,500 | $39 | $95 | $149 | $255 | | 10,000 | $149 | $189 | $375 | $589 | - No free plan. 14-day free trial. "Recommended": Pro. **MailerLite** (https://www.mailerlite.com/pricing) - Price data comes from the page's own plan table. Comfort and Power are the current names for the old Growing Business and Advanced plans. Annual saves 10%. | Subscribers | Comfort monthly | Comfort annual | Power monthly | Power annual | |---|---|---|---|---| | 500 | $12 | $10.80 | $25 | $22.50 | | 1,000 | $19 | $17.10 | $39 | $35.10 | | 2,500 | $33 | $29.70 | $49 | $44.10 | | 5,000 | $49 | $44.10 | $69 | $62.10 | | 10,000 | $89 | $80.10 | $129 | $116.10 | - Free: 250 subscribers, 2,500 emails/mo, 3 automations, 1 landing page. The "Recommended" label's card is unclear in the page text ⚠. Enterprise is custom, for 200K+ subscribers. **Brevo** (https://www.brevo.com/pricing/) - Priced by **emails per month**, not contacts. The calculator ties a contact cap to the email tier: 5k emails = 500 contacts, 10k = 1,500, 15k = 2,500, and 20k emails and up = 500,000 contacts. Annual saves 10%. | Emails/mo | Starter monthly | Starter annual | Standard monthly | Standard annual | |---|---|---|---|---| | 5k | $9 | $8.08 | $18 | $16.17 | | 15k (≤2,500 contacts) | $25 | $22.50 | $49 | $44.08 | | 20k | $32 | $28.75 | $69 | $62.08 | | 40k | $46 | $41.42 | $89 | $80.08 | | 100k | $82 | $73.75 | $139 | $125.08 | - Professional: from $499/mo ($449.08 annual), from 150,000 emails. Enterprise: custom. - Free: 300 emails/day. "Most Popular": Standard. Removing Brevo branding is an add-on ($10.80/mo shown). - For 10,000 contacts: the 20k tier is the minimum (2 sends/month). 40k = about 4 sends/month. **Klaviyo** (https://www.klaviyo.com/pricing → Marketing → Email; the "Active profiles" slider) - Email plan (monthly): 500 = $20, 1,000 = $30, 1,500 = $45, **2,500 = $60** (25,000 emails), 5,000 = $100, **10,000 = $150** (100,000 emails). - Promotion: $19 off the first month at 500 profiles. No annual price shown. - Free: 250 active profiles, 500 emails/mo, $5 of mobile messages/mo. **beehiiv** (https://www.beehiiv.com/pricing). Plans are now Free / Lite / Pro / Enterprise. | Subscribers | Lite monthly | Lite annual | Pro monthly | Pro annual | |---|---|---|---|---| | 1,000 | $59 | — | $109 | — | | 2,500 | $79 | $69 | $149 | $129 | | 5,000 | $109 | — | $199 | — | | 10,000 | $139 | $119 | $239 | $199 | - Free: up to 2,500 subscribers, 1 seat. "Most Popular": Pro. Annual prices were only read at 2,500 and 10,000. **AWeber** (https://www.aweber.com/pricing.htm) | Subscribers | Lite monthly | Lite annual | Plus monthly | Plus annual | |---|---|---|---|---| | 0–500 | $15 | — | $30 | $20 | | 1,001–2,500 | $35 | $29.17 | $55 | $45.83 | | 7,501–10,000 | $100 | $83.33 | $135 | $112.50 | - 14-day trial. No free plan seen on the page. A "Done For You" setup is Plus price plus a setup fee ($79, shown down from $599). ### Group 2: SMS and WhatsApp marketing **Twilio SMS, US** (https://www.twilio.com/en-us/sms/pricing/us, "current as of October 2026") - $0.0083 per SMS segment, outbound or inbound (long code, toll-free and short code alike). MMS: $0.022 outbound. - Carrier fees per outbound segment: AT&T $0.0035, T-Mobile $0.0045, Verizon $0.005. So the real cost is about **$0.012–0.013 per US SMS segment**. - Number rental: $1.15/mo (long code), $2.15/mo (toll-free). 10DLC registration fees are extra and not itemized on the page. **Twilio WhatsApp** (https://www.twilio.com/en-us/whatsapp/pricing) - $0.005 per message, inbound or outbound, **on top of** Meta's per-message fee, which Twilio passes through. **Meta WhatsApp Business Platform fee** (https://developers.facebook.com/docs/whatsapp/pricing) - Official page: Meta has charged **per delivered message** since 2025-07-01, by category and country. The current rate card took effect 2026-10-01. Service messages now cost money after 1,000 free per business number per month. - The page holds the rates in a downloadable rate-card file. It was not downloaded. Per-message rates below are ⚠ from a secondary source (getkanal.com, 2026-10): marketing US $0.0250, UK $0.0635, India ~$0.0118; utility US $0.0034, UK $0.0220. One source says Meta does not currently deliver marketing templates to US numbers ⚠ (flowgent.ai). **Brevo SMS**: "from $0.0109 per message credit" in the US. Credits are sold in packs of 100. ⚠ This is from Brevo's SMS page as shown in search results; the page itself did not render its text. **Wati** (https://www.wati.io/pricing/; the page showed EUR from Georgia, USD not seen ⚠) - Growth: €69 monthly / €59 annual, 3 users, no extra users. - Pro ("Best Value"): €149 monthly / €119 annual, 5 users, extra users €39/user/mo. - Business: custom. Message fees are extra, charged by Wati's rate card (markup not stated). 7-day trial. **respond.io** (https://respond.io/pricing). Price rises with "Monthly Active Contacts" (MAC). | Plan | 1,000 MAC | 2,500 MAC | 10,000 MAC | |---|---|---|---| | Starter (unlimited MACs, no AI Agents) | $99 monthly / $79 annual | same | same | | Growth (Most Popular) | $199 / $159 | $299 / $239 | $559 / $449 | | Advanced | $349 / $279 | $529 / $419 | $989 / $789 | - Monthly = the page's crossed-out yearly total ÷ 12. Annual = the page's per-month figure. - AI is included on Growth and up under fair use (10,000 / 20,000 AI credits). Extra AI: $15 per 1,000 credits. - WhatsApp/Meta fees are not included. Credit is topped up on the platform. 7-day trial. **Interakt** (https://www.interakt.shop/pricing/) - Growth ("Recommended") $55/mo, Advanced $69/mo, plus taxes and template message charges above the free limit. Starter (Instagram only) $12/mo. Enterprise "No Markup Charges", so self-serve plans presumably mark up message fees (amount not stated ⚠). Quarterly saves 8%, yearly saves 20% (discounted prices not shown). ### Group 3: Chat inbox and AI replies (Messenger / Instagram) **ManyChat** (https://manychat.com/pricing). New "Active Contacts" model for accounts created from 2026-03-02. | Plan | Monthly | Annual | Active Contacts/mo included | |---|---|---|---| | Free | $0 | $0 | 25 (2 channels, 4 automations) | | Essential | $17 | $14 | 250 | | Pro (Manychat AI) | $39 | $29 | 2,500 | | Business (Manychat AI) | $99 | $69 | 7,500 | | Advanced (Manychat AI) | $199 | $139 | 25,000 | - Overage per extra Active Contact ⚠ (secondary source, eesel.ai): Essential $0.10, Pro $0.05, Business $0.025, Advanced $0.004. - "Active Contacts" are people who interact in that month, not the whole list. A business with 10,000 contacts may have far fewer active ones. **Chatfuel** (https://chatfuel.com/pricing) - Business: $18/mo billed yearly ($216/yr), with $20/mo of AI credits included. Agency S: $90/mo yearly. Yearly saves 10%, but the monthly-billed price is not shown. Usage limits are on a separate page. Free trial, no free plan. **Tidio** (https://www.tidio.com/pricing/) - Free: 50 billable conversations, 10 seats. - Starter: $29 monthly / $24.17 annual (100 conversations). - Growth ("Popular"): from $59 monthly / $49.17 annual (250 conversations, up to 2,000). - Plus: from $300/mo plus usage. Premium: custom. - Lyro AI agent, monthly add-on read from the calculator: 50 AI conversations $39, 100 $75, 150 $110, 200 $140, 300 $210, 500 $350, 750 $525. That is about $0.70 per AI-handled conversation. ### Group 4: Forms, quizzes and quiz funnels **Typeform** (https://www.typeform.com/pricing/). Yearly saves 30%. - Basic: $39 monthly / $28 annual (100 responses/mo, 1 user). - Plus: $79 / $56 (1,000 responses, 3 users). - Business: $129 / $91 (10,000 responses, 5 users). - Talent: $169 / $119. Growth Flow: $379 / $266. - The yearly prices were read in the browser. The monthly prices are confirmed by the page's "Save X USD/yr" figures. - A free plan exists ("limited number of responses", number not stated). No "most popular" label. **Jotform** (https://www.jotform.com/pricing/) - Starter (free): 5 forms, 100 submissions/mo. - Bronze: $39 monthly / $34 annual (25 forms, 1,000 submissions). - Silver: $49 / $39 (50 forms, 2,500 submissions). - Gold: $129 / $99 (100 forms, 10,000 submissions). **Tally** (https://tally.so/pricing) - Free: unlimited forms and submissions, under fair use. - Pro: $24 monthly. Business: $74 monthly. Yearly is "2 months off" (about $20 / $61.67 ⚠ worked out, not shown). **ScoreApp** (https://www.scoreapp.com/pricing/) - Free: 1 scorecard, 10 responses/mo. - Starter: $39 monthly / $30 annual (100 responses). - Business ("Best Value", recommended): $99 / $75 (1,000 responses). - Pro: $149 / $112 (3,000 responses). Enterprise: from $799. **Interact** (https://www.tryinteract.com/plans/) - Free: 100 completions/mo. - Lite: $39 monthly / $27 annual (500 leads/mo). - Growth: $89 / $53 (2,000 leads). - Pro: $209 / $125 (8,000 leads). 7-day trial. **involve.me** (https://www.involve.me/pricing) - Free: 50 submissions or 500 visits/mo. - Start: $49 monthly / $29 annual (3 live funnels). - Grow ("Most popular"): $99 / $69. - Scale: $199 / $139. Enterprise: from $499. **Outgrow** (https://outgrow.co/pricing/). ⚠ The page lists two prices per plan without labelling which is monthly. The lower one is taken as annual. - Free: 100 leads/mo. - Freelancer Pro: $45 / $25 (1,000 leads). - Essentials: $115 / $95 (7,500 leads). - Business: $720 / $600. 7-day trial. **Heyflow** (https://heyflow.com/pricing; currency switched to USD on the page) - Starter: $39 monthly / $29 annual (50 responses). - Growth ("Most popular"): $149 / $99 (250 responses). - Scale: $369 / $299 (1,000 responses). - Enterprise: $1,100 (5,000 responses). - In EUR the page shows €19 / €89 / €239 (yearly). ### Group 5: CRM (in brief) **HubSpot** (https://www.hubspot.com/pricing/?tier=starter) - Starter: $7/seat/mo annual ("Limited-time · 65% off") or $10/seat/mo monthly ("50% off"). Both discounts work out to a $20/seat list price ⚠ (worked out). - Marketing Hub Starter includes 1,000 marketing contacts. The price of extra contacts is not shown. - Marketing Hub Professional: $890/mo monthly or $800/mo annual, with 3 seats, 2,000 contacts and a $3,000 onboarding fee. - Free CRM: up to 2 users. **Pipedrive** (https://www.pipedrive.com/en/pricing). Price per seat. - Lite: $19 monthly / $14 annual. - Growth: $34 / $24. - Premium ("Most popular"): $64 / $49. - Ultimate: $89 / $69. - Campaigns (email marketing) add-on: from $13/mo. 14-day trial. ## 3. Analysis: what a small business realistically pays Assumption: monthly billing, the plan that has automations, one brand, one or two users. These are the vendors' prices, not survey data on what businesses actually spend. **Email marketing and automation** - **~2,500 contacts:** $33–$60/mo for the mainstream automation plans (MailerLite Comfort $33, AWeber Lite $35, Mailchimp Essentials $45, Brevo Standard $49, MailerLite Power $49, Kit Creator $59 at 3,000, Mailchimp Standard $60, Klaviyo $60). Cheapest: Brevo Starter $25. Top end: ActiveCampaign Plus $95 (annual), beehiiv Lite $79 / Pro $149. **Typical: about $50–60/mo.** - **~10,000 contacts:** $89–$150/mo for the same plans (MailerLite Comfort $89, AWeber Lite $100, Mailchimp Essentials $110, MailerLite Power $129, Mailchimp Standard $135, Kit Creator $139, ActiveCampaign Starter $149 annual, Klaviyo $150). Brevo is the outlier because it charges by sends ($32–$89). **Typical: about $110–150/mo.** **SMS and WhatsApp** - Two costs stack: a platform fee plus a per-message fee. - Platform fee: Interakt $55, Wati €69 (Pro €149), respond.io Growth $299 at 2,500 active contacts and $559 at 10,000. - Message fees depend on the country. The examples below are worked out from the rates above. Two broadcasts a month: - 2,500 contacts = 5,000 messages. US SMS ≈ 5,000 × ~$0.0125 ≈ **$60–65**. WhatsApp marketing ≈ **$125 (US) / $318 (UK) / $59 (India)** ⚠ (secondary rates). - 10,000 contacts = 20,000 messages: four times those amounts. - **Typical: about $55–150/mo platform plus usage at 2,500, and $70–560/mo platform plus usage at 10,000.** Message fees can easily be the larger part. **Chat inbox and AI replies** - ManyChat Pro $39 covers 2,500 active contacts with AI included. Business $99 (7,500) or Advanced $199 (25,000) covers a bigger audience. - Tidio Growth $59 plus Lyro AI $39–$140 for 50–200 AI-handled conversations. - **Typical: about $40–100/mo at 2,500 and $100–200/mo at 10,000** (active contacts, not the whole list). **Forms, quizzes and quiz funnels** - Priced by responses or leads, not list size. - Simple forms: Tally Pro $24, Jotform $39–49, Typeform Basic/Plus $39–79. - Lead-gen quiz funnels: Interact Growth $89, ScoreApp Business $99, involve.me Grow $99, Heyflow Growth $149. - **Typical: about $25–100/mo.** A business doing real quiz funnels pays about $90–150. **CRM** - A separate CRM is usually optional for this kind of business, because the email tool doubles as the contact list. - If bought: Pipedrive Growth $34/seat or HubSpot Starter $20/seat list. **About $20–70/mo** for one to two seats. **Putting it together (illustration, not a claim about any one business)** A knowledge business that buys email + chat/AI + quiz/forms separately pays roughly: - **~2,500 contacts:** $50–60 (email) + $40–100 (chat) + $25–100 (forms) ≈ **$115–260/mo**, before any WhatsApp/SMS. - **~10,000 contacts:** $110–150 + $100–200 + $25–150 ≈ **$235–500/mo**, before any WhatsApp/SMS. These groups cover only the marketing layer. Courses, webinars, booking, pages, payments and video are researched separately. For comparison, Stapilo's Coach & Consultant package is $100/mo (10k contacts, 25k emails) and Messenger Bot is $140/mo (from `stapilo-packages.md`). ## 4. Sources (all checked 2026-10-25) Official pricing pages: - Mailchimp: https://mailchimp.com/pricing/marketing/ (contacts dropdown set in browser) - Kit: https://kit.com/pricing (slider and monthly/yearly toggle in browser) - ActiveCampaign: https://www.activecampaign.com/pricing (contacts dropdown in browser) - MailerLite: https://www.mailerlite.com/pricing (plan table in page source) - Brevo: https://www.brevo.com/pricing/ (calculator in browser) - Klaviyo: https://www.klaviyo.com/pricing → Marketing (slider in browser; the US page redirected to /uk/, which showed USD) - beehiiv: https://www.beehiiv.com/pricing?subscriberCount=2500 and ?subscriberCount=10000 - AWeber: https://www.aweber.com/pricing.htm (slider and toggle in browser) - Twilio SMS US: https://www.twilio.com/en-us/sms/pricing/us - Twilio WhatsApp: https://www.twilio.com/en-us/whatsapp/pricing - Meta WhatsApp pricing: https://developers.facebook.com/docs/whatsapp/pricing - Wati: https://www.wati.io/pricing/ - respond.io: https://respond.io/pricing (MAC dropdown in browser) - Interakt: https://www.interakt.shop/pricing/ - ManyChat: https://manychat.com/pricing (monthly toggle in browser) - Chatfuel: https://chatfuel.com/pricing - Tidio: https://www.tidio.com/pricing/ (calculator in browser) - Typeform: https://www.typeform.com/pricing/ - Jotform: https://www.jotform.com/pricing/ - Tally: https://tally.so/pricing - ScoreApp: https://www.scoreapp.com/pricing/ - Interact: https://www.tryinteract.com/plans/ - involve.me: https://www.involve.me/pricing - Outgrow: https://outgrow.co/pricing/ - Heyflow: https://heyflow.com/pricing - HubSpot: https://www.hubspot.com/pricing/?tier=starter and https://www.hubspot.com/pricing/marketing/starter - Pipedrive: https://www.pipedrive.com/en/pricing Secondary sources (used only where marked ⚠): - WhatsApp per-message rates, Oct 2026: https://getkanal.com/blog/whatsapp-business-pricing-guide.md ; US marketing caveat: https://flowgent.ai/blog/whatsapp-business-api-pricing ; also https://www.engagelab.com/blog/whatsapp-pricing-2026-service-message-cost - ManyChat overage rates: https://www.eesel.ai/blog/manychat-pricing ; plan-model confirmation: https://www.blotato.com/blog/manychat-pricing - Brevo SMS "from $0.0109": Brevo's SMS feature page as shown in search results (https://www.brevo.com/features/sms-marketing/); see also https://help.brevo.com/hc/en-us/articles/208717449-Supported-countries-and-pricing-for-SMS-messages