# All-in-one platforms for knowledge sellers: pricing research

> Checked 2026-10-25. Prices in USD per month unless stated otherwise. "Monthly" = price when billed
> month to month. "Annual" = monthly equivalent when billed yearly.
> Every price comes from the vendor's own pricing page, read on 2026-10-25 (WebFetch, plus a
> real browser for pages where the yearly/monthly switch hides one of the prices). Anything not
> confirmed on an official page is marked ⚠ with the reason.
> Stapilo's packages come from `stapilo-packages.md` (repo seed, may differ from live prices).
> Their billing period is not stated in that file.

## 1. Summary table

| Platform | Plans: monthly price (annual equivalent) | "Most popular" | Free plan / trial | Fee on your sales (platform's cut, before Stripe/PayPal) |
|---|---|---|---|---|
| **Kajabi** | Basic $179 ($143) · Growth $249 ($199) · Pro $499 ($399) | No badge. FAQ and final call-to-action point to Growth | Free trial, no free plan | 0% with Kajabi Payments (2.9%/2.8%/2.7% + $0.30 processing). With another payment provider: 2% / 1% / 0.5% |
| **Systeme.io** | Free $0 · Startup $17 ($14.17) · Webinar $47 ($39.17) · Unlimited $97 ($80.83) · Teams: custom | Not stated | **Free plan with no time limit** (2,000 contacts) | 0% |
| **HighLevel** | Starter $97 ($80.83) · Unlimited $297 ($247.50) · Agency Pro $497 ($414.17) · Enterprise: custom | **Unlimited** | 14-day trial | Not stated. SMS, email, calls and AI are billed by usage on top |
| **ClickFunnels** | Launch $97 ($81) · Scale $197 ($164) · Optimize $297 ($248) · Dominate: annual only, $5,997/yr (≈$500) | **Scale** | 14-day trial | Not stated on page |
| **Kartra** | Essentials $59 ($52) · Starter $119 ($99) · Growth $229 ($189) · Professional $549 ($429 ⚠) | No badge. Starter is tagged "Best Value" | ⚠ The current page offers only a 30-day money-back guarantee. A trial was not confirmed | 5% on Essentials, 0% on Starter and Growth |
| **Simvoly** | Starter $18 ($12) · Business $36 ($29) · Premium $49 ($39) · Elite $97 ($79). White label: $69 / $149 / $497 | **Premium** | 14-day trial, no card needed | 0% |
| **Skool** | Hobby $9 ($7.50) · Pro $99 ($82) | Not clear ("Good choice!" label not tied to a plan) | 14-day trial ⚠ (wording comes from the site's own text strings, not the plan card) | Hobby 10%, Pro 2.9% (this includes card processing) |
| **Circle** | Professional $99 ⚠ ($89) · Business $219 ⚠ ($199) · Scale $419 ($419) · Circle Plus: custom | **Business** | 14-day trial | 2% / 1% / 1% / 0.5% |
| **Mighty Networks** | Launch $95 ($79) · Scale $215 ($179) · Growth $425 ($354) · Mighty Pro: custom | **Growth** (FAQ: "the most popular plan") | 14-day trial, runs on Growth | 2% / 1% / 0.5% / 0.5% |
| **Teachable** | Starter $39 ($29) · Builder $89 ($69) · Growth $189 ($139) · Custom | **Builder** ("Popular") | 7-day trial on the plan cards, 30-day trial in a pop-up. No free plan since mid-2025 | Starter 7.5%. Others 0% with Teachable Payments |
| **Thinkific** | Start $109 ($82) · Grow $219 ($164) · Expand $499 ($374) · Plus: custom | **Grow** | 30-day trial, no free plan | 0% from Thinkific (2.9% Thinkific Payments processing) |
| **Podia** | Mover $49 ($42) · Shaker $99 ($84) · Earthquaker $179 ($150) | **Shaker** | 14-day trial, no card needed | Mover 5%, others 0% |
| **Stan Store** | Creator $29 ($25) · Creator Pro $99 ($79) | Not stated | 14-day trial | 0% |
| **Hotmart** | No subscription | n/a | Free to start | **9.9% + a fixed fee per sale** ⚠ (fixed part $0.50 per third-party tables, R$1 per Hotmart's homepage) |
| **LearnWorlds** | Starter $29 ($24) · Pro Trainer $99 ($79) · Learning Center $299 ($249) · Corporate: custom | **Learning Center** | 30-day trial | Starter $5 per paid enrolment. Others none |
| **Heights Platform** | Challenge $29 ($19) · Basic $49 ($39) · Pro $119 ($99) · Academy $499 ($399) | **Pro** | 30-day trial, no card needed | 0% |

⚠ **Circle monthly prices:** the page shows only annual-billing prices. Its footnote reads "*Prices displayed in USD, based on annual billing". The month-to-month prices ($99 / $219 / $419) come from the page's own embedded data (`priceMonth`). No visible switch shows them.
⚠ **Kartra Professional annual price:** read from the page text. Not seen with the yearly switch on.

### Stapilo feature coverage, by platform (from pricing pages)

Y = on the pricing page. **add-on** = paid extra. **—** = not offered or not on the pricing page. ⚠ = unclear.

| Platform | Email | SMS | WhatsApp | Webinars | Booking | Community | Courses | Shop | Pages/funnels | AI | Meta ads / unified inbox |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kajabi | Y (unlimited) | — | — | — | — ⚠ (coaching not on page) | Y | Y | Y (checkout) | Y | Y (credits, Cofounder, Expert Agents $79/agent) | — |
| Systeme.io | Y (unlimited) | Y (via Twilio) | — | Y (evergreen only, Webinar plan and up) | Y | Y | Y | Y (incl. physical) | Y | — (none on page) | — |
| HighLevel | Y (usage) | Y (usage) | add-on $10/mo | — | Y | Y | Y | — ⚠ | Y | Y (Conversation AI, Voice AI, AI Employee add-on) | inbox Y, ads — ⚠ |
| ClickFunnels | Y | — | — | — | Y (Scale and up) | Y | Y | Y | Y | Y (AI words, AI coaching) | — |
| Kartra | Y | Y (Starter and up) | — | ⚠ (mentioned, not a listed feature) | Y (Starter and up) | — | Y | Y (checkout) | Y | Y (30–250 uses) | — |
| Simvoly | add-on | ⚠ (in the menu, not per plan) | ⚠ | — | Y | Y | ⚠ (memberships) | Y | Y | ⚠ (assistant, plan not stated) | — |
| Skool | ⚠ (not on page) | — | — | Y (live calls) | — | Y | Y | — | — | — | — |
| Circle | add-on ($99/mo per 10k contacts) | — | — | Y (live streams) | — | Y | Y | Y (payments) | ⚠ | Y (credits. AI agents on Scale and up) | — |
| Mighty Networks | ⚠ ("scheduled promotions") | — | — | Y (livestream) | — | Y | Y | Y (paid memberships) | Y (1–10 landing pages) | Y (AI Cohost) | — |
| Teachable | Y | — | — | — | ⚠ (coaching products) | Y (Growth and up) | Y | Y (downloads) | ⚠ | Y | — |
| Thinkific | Y (bulk email on Grow and up) | — | — | Y (Zoom) | Y (bookable calendars) | Y | Y | Y (downloads) | ⚠ | Y (assistant on Plus only) | — |
| Podia | Y (only 100–1,000 subscribers) | — | — | ⚠ (events) | Y (coaching) | Y | Y | Y (downloads) | Y | Y (Podia AI, "Podia Agent" ⚠) | — |
| Stan Store | Y (Pro) | — | — | Y | Y | Y | Y | Y (digital) | link-in-bio | AutoDM. Stanley is a separate product | IG auto-DM only |
| Hotmart | Y (automation) | — | — | — | — | ⚠ (app) | Y | Y (checkout) | — | — | — |
| LearnWorlds | Y (0–10k credits) | — | — | Y (Pro Trainer and up) | — | Y | Y | Y | Y (Pro Trainer and up) | Y (credits) | — |
| Heights | Y (unlimited) | — | — | Y (live streams) | ⚠ | Y (Basic and up) | Y | Y (digital) | Y (AI website builder) | Y (broad) | — |

**What only Stapilo bundles:** WhatsApp campaigns (only HighLevel has it, as a $10 add-on), Meta ads management, social post scheduling, ticketed live events plus Zoom, a mini-app builder, and an agent that builds the business for the owner. None of the 16 platforms lists all of these.

---

## 2. Per-platform details

### Kajabi — kajabi.com/pricing
- **Basic** $179 monthly / $143 annual: 5 products, 2,500 contacts, unlimited marketing email, 2 admin users, 1 community, 1 website, 0 AI credits. Third-party payment provider fee 2%.
- **Growth** $249 / $199: 50 products, 25,000 contacts, 11 admins, 1 community, 500 AI credits, fee 1%.
- **Pro** $499 / $399: unlimited products, 100,000 contacts, 26 admins, 3 communities, 3 websites, 1,000 AI credits, fee 0.5%.
- Unlimited funnels, landing pages and access groups on every plan. Extra contacts: +25,000 for $125/mo. Extra AI: +500 credits for $15/mo.
- Kajabi Payments processing (US): 2.9% / 2.8% / 2.7% + $0.30.
- Trial: yes. No free plan. A "Business Launch Kit" 14-day trial ran 5–13 Oct 2026 and converts to Growth at $249.
- **AI:** Announced 19 May 2026: Expert Agents, Backstage, Amplify, MCP and Cofounder.
  - **Expert Agents** (a sales agent on pages, a teaching assistant in courses): **$79 per agent per month** after 30 Sep 2026, $49 early-bird. Each includes 1,000 messages and 250 AI credits a month (Kajabi help centre).
  - **Cofounder**: an AI strategist that plans offers and pricing and drafts launches. Kajabi says it is included in every plan. Public descriptions say it plans and drafts. None says it runs the business.
- **Company data:**
  - Company-reported (Business Wire, 6 Aug 2025): creators have earned "$10B+" from more than 150M customers, and more than 100,000 creators and entrepreneurs have used Kajabi.
  - Sacra (citing the company): $100M ARR and a $2B valuation in 2021.
  - ⚠ Latka estimate: ~$75M revenue and ~19K customers in 2024. It conflicts with the $100M ARR above. Do not use.

### Systeme.io — systeme.io/pricing (page "Last updated: April 2026")
- **Free** $0: 2,000 contacts, 3 funnels, 1 course (500 students), 1 community, 1 booking event type, 1 custom domain, 1 website, 1 automation rule, 1 email campaign, no evergreen webinars. Can process up to $10,000 in total sales.
- **Startup** $17 monthly / $170 a year: 5,000 contacts, 10 funnels, 5 courses, 5 communities, 5 booking event types, 3 domains, 10 automation rules.
- **Webinar** $47 / $470 a year: 10,000 contacts, 50 funnels, 20 courses, 20 communities, 10 evergreen webinars, 10 domains.
- **Unlimited** $97 / $970 a year: everything unlimited.
- All plans: unlimited email sends, unlimited assistant accounts, unlimited sub-accounts, 0% transaction fees, physical products, affiliate program.
- SMS is listed through a Twilio integration. No AI is on the pricing page.
- **Company data** ⚠:
  - Founder interview with Latka, July 2021: ~8,000 paying customers, $414K monthly revenue in June 2021, bootstrapped, 100% owned by the founder.
  - Latka estimate: $20.1M revenue in 2024. SimilarWeb estimate: $2–5M. The two disagree, so neither is reliable.

### HighLevel (GoHighLevel) — gohighlevel.com/pricing
- **Starter** $97/mo or $970/yr: 3 sub-accounts, unlimited users and contacts.
- **Unlimited** $297 or $2,970/yr: **"MOST POPULAR"**. Unlimited sub-accounts. Phone and email usage resold at cost. Basic API.
- **Agency Pro** $497 or $4,970/yr: SaaS mode (resell under your own brand with a markup), advanced API.
- **Enterprise**: by inquiry.
- Usage-based on top: email and SMS, calling, Conversation AI, Voice AI, Reviews AI. The per-unit rates are not on the pricing page.
- Add-ons, per sub-account: **AI Employee** Growth $50/mo or Unlimited $97/mo. **WhatsApp** $10/mo.
- Features listed: funnels and websites, booking calendars, communities, courses, CRM. Webinars and shop are not listed.
- Built for agencies that resell it to local businesses. Its sub-accounts are the real comparison to one Stapilo tenant.
- **Company data** ⚠:
  - Latka: ~$82.7M revenue in 2024, ~70K customers. Latka's own page contradicts itself.
  - A newsletter recap of a 2025 CEO interview: "well over $80M" revenue in 2024.
  - "$200M+ ARR in early 2026" comes from one unsourced blog. Do not use.

### ClickFunnels — clickfunnels.com/pricing
- **Launch** $97 / $81 annual: 1 workspace, 2 admins, 10K contacts, 50K emails/mo, 5 domains, 3 courses, 3 communities, 1 store, no booking calendars, 1M AI words.
- **Scale** $197 / $164: **Most Popular**. 5 workspaces, 5 admins, 75K contacts, 300K emails/mo, unlimited domains, 6 courses, 6 communities, 5 stores, 5 calendars, 2M AI words.
- **Optimize** $297 / $248: 10 workspaces, 10 admins, 150K contacts, 750K emails, 10 courses, 10 communities, 10 calendars, 5M AI words.
- **Dominate** $5,997/yr, annual only: 20 workspaces, 400K contacts, 1.2M emails, 10M AI words.
- Unlimited funnels on every plan. 14-day trial. 30-day money-back guarantee.
- SMS and webinars are not on the page.
- **Company data** ⚠: Latka lists ~$170M revenue and ~150K customers, undated. Its 2023 profile says $265.3M. They conflict. There is no official figure.

### Kartra — kartra.com/plans-and-pricing (checked in a browser)
- **Essentials** $59 / $52 annual: 500 contacts, 10,000 emails/mo, **5% transaction fee**, 1 domain, 5 pages, 1 product, 1 course, 30 AI uses.
- **Starter** $119 / $99: "Best Value". 2,500 contacts, unlimited email and SMS, 0% fee, unlimited pages, products and courses, video hosting, calendars, 5 team members, 100 AI uses.
- **Growth** $229 / $189: 12,500 contacts, 3 domains, automations, affiliates, quizzes, 10 team members, 200 AI uses.
- **Professional** $549 / $429 ⚠: 25,000 contacts, 5 domains, real-time analytics.
- 30-day money-back guarantee. ⚠ A free trial is not stated on the current page. An earlier fetch claimed 14 days.
- **Company data** (own page, company-reported): "60K Kartra customers", "$1.5B earned by creators".

### Simvoly — simvoly.com/pricing
- **Starter** $18 / $12 annual: 1 site, 100 community members, 100 marketing subscribers, 1,200 emails/mo, 2 appointment operators, 0% fee.
- **Business** $36 / $29: adds 5 funnels.
- **Premium** $49 / $39: **Most Popular**. 10 funnels, 1,000 community members, 1,000 subscribers, 12,000 emails/mo.
- **Elite** $97 / $79: 5 sites, unlimited funnels, 5,000 members, 2,500 subscribers, 30,000 emails.
- Extra marketing subscribers are sold separately: +1,000 for $19/mo, +5,000 for $49/mo.
- White-label plans (Kartra-like reseller tier): $69 / $149 / $497 monthly ($59 / $129 / $429 annual).
- 14-day trial, no card needed.
- No public revenue data found.

### Skool — skool.com/pricing (checked in a browser)
- **Hobby** $9/mo ($7.50 annual): unlimited members, courses, videos and live calls. **10% transaction fee**.
- **Pro** $99/mo ($82 annual): same features. **2.9% transaction fee**.
- "2 months free" on yearly billing. 14-day trial ⚠ (from the site's text strings).
- No email marketing, booking, funnels, shop, SMS or WhatsApp on the page.
- **Company data:** none official. A "$100M+ ARR" figure circulates, but it is a blogger multiplying $99 by an assumed member count. Do not use.

### Circle — circle.so/pricing (checked in a browser)
- **Professional** $89 annual ($99 monthly ⚠): 3 admins, 20 spaces, 2% fee, 10 live-stream hours, 100 live attendees, 200 GB, 2,500 AI credits, no workflows.
- **Business** $199 annual ($219 monthly ⚠): **MOST POPULAR**. 5 admins, 30 spaces, 1% fee, 20 automations, 2,500 AI credits.
- **Scale** $419: 10 admins, 100 spaces, 1% fee, unlimited workflows, **AI agents**, 5,000 AI credits.
- **Circle Plus**: custom. 0.5% fee, branded iOS and Android app, Email Hub included.
- **Email Hub add-on**: $99/mo per 10,000 contacts, charged on top of the community plan. 14-day trial.
- **Company data** ⚠: Sacra estimates $68M ARR in May 2026 (article dated 22 Jul 2026), up from $55M at the end of 2025. Older Sacra figure: $21M ARR in May 2024 and 10,000+ communities at the end of 2023.

### Mighty Networks — mightynetworks.com/pricing (checked in a browser; the page opens on annual prices)
- **Launch** $95 monthly / $79 annual: 3 hosts, 2% fee, 20 livestream hours, 1 landing page.
- **Scale** $215 / $179: 5 hosts, 1% fee, 30 hours.
- **Growth** $425 / $354: **most popular (FAQ)**. 10 hosts, 0.5% fee, 40 hours, 3 landing pages.
- **Mighty Pro**: custom. Branded apps.
- Unlimited members on every plan. 14-day trial on Growth. AI Cohost included.
- An automated read of the page gave the annual prices as monthly prices. Only the browser check showed the real monthly prices.
- No public revenue data found.

### Teachable — teachable.com/pricing
- **Starter** $39 / $29: 5 products, 1 admin, **7.5% fee**.
- **Builder** $89 / $69: **Popular**. 10 products, 1 admin, 0% fee with Teachable Payments.
- **Growth** $189 / $139: 50 products, 5 admins, community, no Teachable branding.
- **Custom**: contact sales.
- Email marketing and "Create with AI" are on every plan.
- Processing: US cards 2.9% + 30¢, international cards 3.9% + 30¢.
- No free plan since mid-2025.
- Owned by Hotmart. ⚠ Acquisition year is reported as both 2020 and 2022.
- Teachable says creators reached 95M lifetime students in 2025. No revenue figure is published.

### Thinkific — thinkific.com/pricing (checked in a browser)
- **Start** $109 / $82: unlimited courses, downloads, coaching and webinars. 1 community, 2 admins, 10,000 current students. No bulk email.
- **Grow** $219 / $164: **Most Popular**. 3 communities, 6 admins, bulk email, API, no Thinkific branding.
- **Expand** $499 / $374: 10 communities, 15 admins, email white-label.
- **Plus**: by quote. Includes the AI teaching assistant.
- Branded app add-on: $199/mo. 30-day trial.
- **Company data** (public company, TSX: THNC, official):
  - **Q2 2026 (reported 5 Aug 2026): ARPU $177 per month** ("average monthly Revenue per Paying Customer"), up 5% year on year.
  - Q2 2026 revenue $18.6M. ARR $61.7M.
  - Full-year 2025 revenue $73.2M. Q4 2025 ARPU $175.
  - The paying-customer count is not disclosed.

### Podia — podia.com/pricing
- **Mover** $49 / $42: 50 products, 100 email subscribers, **5% fee**.
- **Shaker** $99 / $84: **most popular**. 150 products, 500 email subscribers, 0% fee, 1 AI assistant.
- **Earthquaker** $179 / $150: unlimited products, 1,000 email subscribers.
- Every plan: courses, community, downloads, coaching, events, website, "Podia Agent" ⚠. What Podia Agent does could not be confirmed from any official page.
- 14-day trial.
- No public revenue data found.

### Stan Store — stan.store/blog/stan-store-pricing (Stan's own pricing article, updated 22 Jul 2026; stan.store/pricing returned 404)
- **Creator** $29/mo or $300/yr: store, courses, booking, digital products, community, webinars, lead capture.
- **Creator Pro** $99/mo or $948/yr: adds unlimited email flows and broadcasts, upsells and order bumps, discount codes, payment plans, affiliates, pixel tracking.
- 0% platform fee. 14-day trial.
- Stan says "Creators have made over $400 million using Stan."
- **Company data** ⚠:
  - Sacra estimate: ~$35M ARR in 2025, 80,000+ active creators, about **$437 a year per creator (≈$36/mo)**.
  - CB Insights estimate: $30M revenue in 2025.
  - Contrary Research: 85K active creators in August 2026.
  - Its separate AI product, Stanley, reportedly makes ~$3M ARR. That figure comes via a secondary write-up of Business Insider ⚠.

### Hotmart — hotmart.com/en/pricing
- "No monthly or annual fees". Hotmart takes a percentage of each sale. The pricing page shows no rate.
- ⚠ 9.9% + a fixed fee per sale. The fixed part is US$0.50 in third-party tables and R$1 on Hotmart's homepage. A $1.49 fee per sale applies if you use Hotmart's video player (third-party).
- Features: members area, checkout builder, email automation, affiliates.
- Group company: Hotmart owns Teachable. A Teachable job posting says creators across Hotmart's platforms have earned more than $10B (company-reported).

### LearnWorlds — learnworlds.com/pricing
- **Starter** $29 / $24: $5 per paid enrolment, 1,000 active learners, 1 admin, no landing pages, 0 mass-email credits, 300 AI credits.
- **Pro Trainer** $99 / $79: 2,000 learners, 5 admins, 2,000 email credits/mo, 15 page funnels, 500 AI credits.
- **Learning Center** $299 / $249: **Most popular**. 25 admins, 5,000 email credits, white-label, 1,000 AI credits.
- **Corporate**: custom.
- 30-day trial. Branded app is an add-on.

### Heights Platform — heightsplatform.com/pricing (checked in a browser)
- **Challenge** $29 / $19: 1 course, 100 students, 1,000 contacts.
- **Basic** $49 / $39: unlimited courses, community, 5,000 contacts.
- **Pro** $119 / $99: **Most Popular**. 10,000 contacts, custom domain, 2 admins.
- **Academy** $499 / $399: 100,000 contacts, 25 admins.
- 0% fee, unlimited email, Heights AI on every plan, 30-day trial.

### Other AI-agent offerings found
- **HighLevel AI Employee** ($50 or $97 per sub-account a month) is an agent that answers conversations and calls. It is not a business builder.
- **Kajabi Cofounder plus Kajabi MCP** come closest to "an AI that builds the business". Cofounder plans and drafts. The MCP lets outside AI tools run Kajabi tasks.
- No platform in this set publicly offers an agent that builds **and** runs the whole business (pages, funnels, campaigns, ads, inbox) the way Stapilo describes its agent. A web search for such a startup found only articles about the category, not a product.

---

## 3. Analysis

### Price bands (monthly billing, cheapest paid plan to top self-serve plan)
- **Entry, $9–59:** Skool Hobby $9, Systeme $17 (free plan below it), Simvoly $18, Stan $29, LearnWorlds $29, Heights $29, Teachable $39, Podia $49, Kartra Essentials $59.
  - These plans are capped hard: a 5–10% fee on your sales, 100–2,500 contacts, or one product.
- **Middle, $89–129:** Teachable Builder $89, Mighty Launch $95, HighLevel Starter $97, ClickFunnels Launch $97, Systeme Unlimited $97, Skool Pro $99, Circle Pro $99 ⚠, Stan Pro $99, Podia Shaker $99, LearnWorlds Pro Trainer $99, Thinkific Start $109, Kartra Starter $119, Heights Pro $119.
  - This is the "serious solo business" band.
- **Upper, $179–299:** Kajabi Basic $179, Podia Earthquaker $179, Teachable Growth $189, ClickFunnels Scale $197, Mighty Scale $215, Circle Business $219 ⚠, Thinkific Grow $219, Kartra Growth $229, Kajabi Growth $249, HighLevel Unlimited $297, ClickFunnels Optimize $297, LearnWorlds Learning Center $299.
- **Top, $419–549:** Circle Scale $419, Mighty Growth $425, HighLevel Agency Pro $497, Kajabi Pro $499, Thinkific Expand $499, Heights Academy $499, ClickFunnels Dominate ≈$500 (annual only), Kartra Professional $549.

### Where the "most popular" plans cluster
There are 10 plans with an explicit badge or FAQ statement, priced monthly:

| Plan | Monthly price |
|---|---|
| Simvoly Premium | $49 |
| Teachable Builder | $89 |
| Podia Shaker | $99 |
| Heights Pro | $119 |
| ClickFunnels Scale | $197 |
| Circle Business | $219 ⚠ |
| Thinkific Grow | $219 |
| HighLevel Unlimited | $297 |
| LearnWorlds Learning Center | $299 |
| Mighty Growth | $425 |

- **The median is ≈$208/mo** (my calculation from these 10 prices).
- Two clusters:
  - **$89–119** for single-purpose course or creator tools.
  - **$197–299** for the broad suites: funnels, CRM, community at scale.
- Kajabi has no badge, but steers buyers to Growth at $249.

### Where each Stapilo package sits
Stapilo's billing period (monthly or annual) is not stated in the seed. If its prices are month-to-month, they compare with the monthly column. If annual, they compare with the annual column, which is about 15–25% lower.

| Stapilo package | USD | Nearest competitor plans (monthly) | Position |
|---|---|---|---|
| Teacher Tools | $81 | Teachable Builder $89, LearnWorlds Pro Trainer $99, Thinkific Start $109, Systeme Webinar $47 | Bottom of the middle band. Cheaper than the course leaders and bundles webinars. Only Thinkific (Zoom) and Systeme (evergreen) do that on the plans compared |
| Community | $92 | Mighty Launch $95, Skool Pro $99, Circle Pro $99 ⚠ ($89 annual) | Right on the community-platform price point. Unlike Circle, Mighty and Skool, Stapilo is not shown taking a cut of sales |
| Coach & Consultant | $100 | Stan Pro $99, Podia Shaker $99, HighLevel Starter $97, Kartra Starter $119 | Middle band. 10k contacts and 25k emails, against Kartra's 2,500 contacts and Podia's 500 email subscribers |
| Webinar Funnel | $109 | ClickFunnels Launch $97 (no webinars), Kartra Starter $119, Systeme Webinar $47 | Middle band. Systeme is the low-price threat on evergreen webinars |
| Events & Ticketing | $109 | No direct all-in-one match. Nearest are Circle and Mighty events and Thinkific Zoom | Middle band. A distinct offering in this set |
| Creator & Audience | $125 | Heights Pro $119, Kartra Starter $119, Stan Pro $99 | Top of the middle band |
| Messenger Bot | $140 | HighLevel Starter $97 + AI Employee $50–97 = $147–194 per sub-account, plus usage | Below a comparable HighLevel setup. No other platform here offers it |
| Local Business | $150 | HighLevel (built for this segment): $97 base + AI Employee + WhatsApp $10 + usage | Below the HighLevel equivalent |
| Agency & Media Buyer | $265 | Kajabi Growth $249, HighLevel Unlimited $297, ClickFunnels Optimize $297 | In the "most popular" suite cluster, and the only one here with Meta ads management |
| Everything | $474 | Kajabi Pro $499, HighLevel Agency Pro $497, Thinkific Expand $499, Kartra Professional $549, ClickFunnels Dominate ≈$500 | Just under the category's top price. Competitors charge about the same for fewer channels (no WhatsApp, ads or social) |

### What investors can check
- **The one audited ARPU in the category is Thinkific: $177 a month (Q2 2026).** It is a course platform whose most popular plan is $219 monthly, so its average customer pays below the badged plan.
- Stan's estimated ≈$36/mo per creator ⚠ shows what a low-price creator tool earns.
- The Stapilo single-purpose packages ($81–150) sit between those two reference points and below Thinkific's real ARPU.

---

## 4. Sources (all checked 2026-10-25)

Official pricing pages:
- https://kajabi.com/pricing
- https://help.kajabi.com/articles/products/products-overview/expert-agents-overview (Expert Agents price)
- https://systeme.io/pricing (browser, monthly and yearly switch)
- https://www.gohighlevel.com/pricing
- https://www.clickfunnels.com/pricing
- https://kartra.com/plans-and-pricing/ (browser, monthly and yearly switch)
- https://simvoly.com/pricing
- https://www.skool.com/pricing (browser, monthly and yearly switch)
- https://circle.so/pricing (browser, plus the page's embedded data for monthly prices)
- https://www.mightynetworks.com/pricing (browser, monthly and yearly switch)
- https://www.teachable.com/pricing
- https://www.thinkific.com/pricing/ (browser)
- https://www.podia.com/pricing
- https://stan.store/blog/stan-store-pricing/ (Stan's own pricing article; stan.store/pricing returned 404)
- https://hotmart.com/en/pricing
- https://www.learnworlds.com/pricing/
- https://www.heightsplatform.com/pricing (browser)

Company data:
- Thinkific Q2 2026 results, 5 Aug 2026: https://newswire.ca/news-releases/thinkific-announces-second-quarter-2026-financial-results-802101214.html
- Thinkific Q4 and full-year 2025, 5 Mar 2026: https://www.newswire.ca/news-releases/thinkific-announces-fourth-quarter-and-full-year-2025-financial-results-827221860.html
- Kajabi $10B creator earnings, 6 Aug 2025: https://www.businesswire.com/news/home/20250806424975/en/
- Kajabi $100M ARR in 2021 (Sacra): https://sacra.com/c/kajabi
- Kajabi five AI products, 19 May 2026: https://www.createwith.com/tool/kajabi/updates/kajabi-unveils-five-new-ai-products-to-transform-expert-business-operations
- Circle $68M ARR (Sacra estimate, 22 Jul 2026) ⚠: https://sacra.com/research/circle-at-68m-arr/
- Circle earlier figures ⚠: https://sacra.com/c/circle-so
- Stan estimates ⚠: https://sacra.com/c/stan · https://www.cbinsights.com/company/stan-2/financials · https://research.contrary.com/report/stan
- HighLevel estimates ⚠: https://getlatka.com/companies/gohighlevel · https://otten.beehiiv.com/p/video-gohighlevel-ceo-how-to-sell-ai-grow-your-agency-in-2025-5960
- ClickFunnels estimates ⚠: https://getlatka.com/companies/clickfunnels
- Systeme.io founder interview, 2021 ⚠: https://getlatka.com/companies/systemeio/interviews/systemeio-aurelien-amacker-2021
- Kajabi Latka estimate ⚠: https://getlatka.com/companies/kajabi
- Hotmart fee (third party) ⚠: https://www.pandavideo.com/blog/hotmart-fees
- HighLevel AI Employee and Voice AI rates (third party) ⚠: https://botpenguin.com/blogs/gohighlevel-ai-pricing
- Teachable 2025 rewind: https://www.teachable.com/blog/2025-rewind